Wednesday, November 17, 2010

On the leaflets folded in the Newspaper

It's often said that subscribers of Japanese daily newspaper don't read its articles in detail but take a close look at folded leaflets which are delivered every morning with newspaper itself. These leaflets are referenced for making cheaper shopping plans. Taking the example where I live, more than 10 folded leaflets are delivered usually. Most of them are advertisements of local shop's bargain or grand opening sale. Though I haven't done exact measurement, these leaflets' advertisers' shops seem to be located within less than two hours driving distance. Perhaps, many local shop managers might suppose that residences of their target customers exist within such distance.
From advertisers' viewpoint, most part of the leaflets are not so effective for the customers who don't drive so often and use only nearby supermarket within walking distance. It's natural that they might also hope that ,if possible, shop advertisement could be delivered to the every drivers who drive and pass near their shops. But such advertising methods have never existed so far.

The combination of proper size Tablet-PC, data communication network, car navigation soft and Google map seems to become an embryonic test stage toward realizing such method.

The ultimate goal may be that.
1. At first, the owner of
local shop-A register as a member of G-Shopwindows. G-Shopwindow means Geotagged-Shopwindows.
2. G-Shopwindows have another Google-maps synchronizing with original Google Maps.
3. A staff of a local shop-A make original illustration and voice announce by using the UI of G-Shopwindows and designate the target grid-POSTs on the map of G-Shopwindows.
4.
G-Shopwindows send the assigned directory names of the shop-A to the original Google Maps' grid Post.
5. The car navigation software on the Tablet-PC call the Google maps, accesses the nearest grid-POST and transfer the deposited address and directory names to the Tablet-PC.
6. Internet Browser window is opened automatically and access to the designated directory. The graphic & announcement are broadcast inside the cars passing near target grid-POST.

Tuesday, November 16, 2010

Forefeeling the pradigmatic change in the drive-through system

Below is a cutout from Google search-results display.











As for Japanese sites, only 5 search-results exist now.
But, I guess this segment will bustle up in future.
Technically, the collaboration between each third party's car-navigation soft and Bing (or Google) Maps might be the key point.
Socially, the drive-through system will have to face a drastic change.